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I design digital systems
that actually work.
Not just websites to showcase.

I help professionals build fast, stable and measurable web infrastructure — stripped of noise and engineered to last. Modern technical stack (Astro, Netlify CDN), certified Core Web Vitals optimisation and structural technical SEO.

Book a technical consultation
Simone Armellini - Digital Performance Consultant and Web Systems Architect specialising in performance optimisation, technical SEO and scalable architectures

Many websites look great.
Few actually perform.

Slow, cluttered sites that are a pain to update.

SEO done by guesswork.

Automation either missing or poorly integrated.

Tech chosen because it's trendy, not because it fits.

53% of mobile users abandon a site that takes more than 3 seconds to load Google / SOASTA
+28% more conversions with LCP optimised below 2.5 seconds Google Web Vitals
70% of digital projects miss their targets for lack of a method McKinsey Digital

The result is always the same:
wasted time, poor performance, zero control.

If your website is a cost centre instead of a tool, the problem is not the design. It is the architecture.

I don't just build websites.
I architect digital systems.

Every project starts with technical and strategic analysis:

  • what the system needs to do
  • how it should operate
  • what outcomes it must deliver

Then I build the simplest infrastructure possible to achieve those results: clean code, real performance, clear processes.

Less complexity.

More control.

My work focuses on four key areas,
all interconnected.

01

Web Performance
& Infrastructure

Fast, stable sites and platforms, optimised from the code up. Frameworks: Astro, Next.js. Targets: LCP <2.5s, CLS <0.1, PageSpeed 95+.

02

Technical SEO
& Indexing

Structure, performance and readability for search engines. Core Web Vitals, Schema.org structured data, crawl budget optimisation. No shortcuts.

03

Automation
& AI Workflows

Intelligent processes that cut manual work and errors. API integration, workflows with Make / n8n, LLM-based automation.

04

Hosting & Full
Management

One technical point of contact. Netlify CDN, SSL, automatic backups, 99.9% uptime monitoring, security updates. No improvisation.

Method comes before tools.

1

Analysis

I assess the current state, the constraints and the real objectives.

2

Design

I define the most appropriate technical architecture, without unnecessary overhead.

3

Implementation

I develop, configure and optimise every component.

4

Measurement

Performance, stability, results. Everything is verifiable.

This approach is right for you if:

  • you're a professional who needs a reliable system
  • you value clarity over promises
  • you prefer solid technical solutions to passing trends
  • you want to understand what you're paying for and why

This isn't right for you if:

  • you're looking for the "prettiest" site without clear goals
  • you want to spend as little as possible
  • you're seeking shortcuts or instant results without solid foundations
  • you're not willing to think in terms of systems

If you believe your digital project deserves
better infrastructure,
let's discuss it in straightforward, concrete terms.

During the consultation we'll analyse your specific case — no commitments, no pressure tactics.

Book a technical consultation